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Integrated marketing communications
In the quest to both meet and best corporate and campaign communications objectives, public relations practitioners and professional communicators are increasingly being called on to create and manage campaigns that draw on a broad spectrum of skill-sets.
Ensuring these campaigns fulfil expectations and are brought in on time and on budget is the focus of this highly practical workshop, delivered by a leader in the field. In addition to examining the strategic role of PR within the communications mix, topics covered on this programme include:
- Marketing, advertising and PR - music in the making?
- The importance of strong client leadership
- Bringing agencies together to focus on getting a core central idea
- Prioritising overall media selection strategy
- Teamwork principles and management
- Optimising your budget and harnessing time
- Tips for success and pitfalls to avoid.
Examples from award-winning case studies will be used throughout the day to illustrate best practice in action. By the end of the session, delegates will have the confidence to handle complex projects creatively, efficiently and resourcefully.
Presenter: Kay McCarthy
Date: Thursday 03 April 2008
Venue: Dublin Chamber of Commerce
Fees: PRII members €365; non-members €495
The presenter
Kay McCarthy is Deputy Managing Director and Executive Planning Director at McCann Erickson, and has over 16 years experience in brand marketing and communication.
After completing a Masters in Economics at Trinity College Dublin, Kay joined NatWest Bank Plc in London where she participated in a graduate trainee programme focused on strategy. Kay then spent nine years at Diageo Ireland working across the roles of continuous research manager and consumer planner, before becoming the senior brand manager for Guinness.
She joined McCann Erickson in 1999 where she set up its strategic planning division and built a reputation for developing award-winning campaigns and work that was rich on consumer insight. In 2001, Kay was invited to work as EVP strategic planning director of Universal McCann EMEA based in London. Her remit was to build successful connection integration strategies for clients such as MSN, Xbox, Coca-Cola, GSK, Nestlé, and Goodyear. Kay introduced new techniques and planning tools which are now used globally and was invited onto the global board in 2002. She re-joined McCann Erickson Dublin in September 2003 as deputy managing director, leading the company's strategic planning department.
