PRII Digest
Public Relations Institute of Ireland
12 December 2007
If you have a news item or details of an event you'd like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit http://www.prii.ie/ or call (01) 661 8004 for more information on training workshops, or to register.
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Institute News
Thank you!
Christmas break at the PRII
Student corner
Workshops coming up in January
Industry/PRCA News
Mark Kilbride joins Elevate PR
Job Opportunities
Communications Executive, Bord Iascaigh Mhara
Account Manager, Grayling PR
PR Senior Account Executive/Account Manager, CallidusPR
UK & International News
What you're really charging for
Institute News
Thank you!
A big thank you to one and all who contributed to our charity Christmas raffle at last week's Christmas Lunch. €2,980 was raised - the proceeds of which will be donated to the Children's Sunshine Home, Ireland's first hospice for terminally-ill children. Thanks are owed too to Coca-Cola and Bailey's for their support and to the following sponsors of our fabulous spot prizes, whose generosity added greatly to the occasion:
MCD Productions; 3 & Thinkhouse PR; Meteor; Educogym - Baggot Street; The Fitzwilliam Institute; Iarnród Éireann; PGA National Ireland; The National Concert Hall; The Real Irish Food Company; SuperValu; Butler's Chocolates; Glanbia; and Tipperary Crystal at House of Frazer.
Christmas break at the PRII
Please note that the PRII office will close at 12 noon on Friday 21 December and will re-open for business on Wednesday 02 January. As we will not be sending Christmas cards but will make a donation to the Society of St. Vincent de Paul in lieu, we would like to wish all of you a very happy and peaceful Christmas, and a healthy and prosperous New Year.
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Student corner
Due to graduate?
With 19 January approaching quickly please get your response form back to us by the end of this week at the latest indicating whether you plan to attend or not. You can fax this for Annmarie's attention to (01) 676 4562 or post it to 78 Merrion Square, Dublin 2. Many thanks to those of you who have already responded.
Student ID cards
Student ID cards will be issued in January. As you will only need your card to sit your exams in May, please don't be worried that you haven't received it yet.
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Workshops coming up in January 2008
Thursday 10 January
Influencing public policy, presented by Jacqueline Hall
An organisation that engages in effective public affairs will be aware of all regulatory activities impacting their business or sector, will anticipate such changes and will seek a constructive engagement with political and public parties to make their views known and represented in the development a nd implementation of policy and legislation. This course guides you through the principal stages involved in the legislative process and shows you how to successfully, and convincingly, influence the final outcome.
Full details available at http://www.prii.ie/. Course fees: PRII members €365, non-members €495.
Tuesday 15 January
Working for yourself, presented by Carmel Doyle
Delivered by Carmel Doyle, herself a successful independent consultant, this course focuses on the key elements involved in building and developing a rewarding solo career. In particular it examines: The pros and cons of going it alone - what you can really expect, warts and all; the practicalities of self-employment; developing your business plan and identifying your key differentiator; putting good administration procedures into practice; pitching and proposals - selling yourself and doing it well; shortcuts to fee structures - all you need to know about the playing field and how to price yourself; networking to form friendships and partnerships, and to promote referrals.
Full details available at http://www.prii.ie/. Course fees: PRII members €295, non-members €395.
Thursday 24 January
Communicating in a crisis, presented by Padraig McKeon
Crisis planning has become mandatory for any organisation determined not to allow unexpected events damage or even destroy their reputation. Aimed at PR practitioners and advisors, particularly those working at account executive or PR assistant level, this practical and interactive workshop will equip you to handle a crisis situation or problem issue more effectively. Through the experience and expertise of the presenter you will gain an understanding and awareness of the key parameters you need, and learn what to do, what not to do and how to prepare and act.
Full details available at http://www.prii.ie/. Course fees: PRII members €365; non-members €495.
Thursday 31 January
Event management, presented by Anne McGlynn
This intensive one-day workshop will guide you through developing, planning and managing successful events of all types. Areas covered include: Defining event objectives; concept development and pre-planning; programme and speaker development and management; sponsorship and financial control; choosing suppliers and venues; and on-site management.
Full details available at http://www.prii.ie/. Course fees: PRII members €365, non-members €495.
Industry/PRCA News
Mark Kilbride joins Elevate PR
Mark Kilbride has recently been appointed an account executive at Elevate Public Relations. Mark holds a post-graduate Diploma in Public Relations and Event Management from the Fitzwilliam Institute and previously worked for O2 Ireland. In his new role, Mark will work on a wide range of accounts including Aqua, BP, Edward Dillon and the MCR Group.
Job Opportunities
Communications Executive, Bord Iascaigh Mhara Location: Dun Laoghaire, Co. Dublin, pending relocation to Clonakilty, Co. Cork
An Bord Iascaigh Mhara (BIM), as the state agency with primary responsibility for the overall development of the Irish seafood industry, is looking for a talented senior professional to lead its communications function.
The variety and scope of this role is guaranteed to challenge and excite the most experienced communications professional.
Reporting directly to the chief executive, the appointee will be responsible for the effective communication of BIM's programmes and activities in the overall interest of maximising the sustainable development of the Irish sea food industry. He/she will be required to devise, co-ordinate and implement communications and public relations strategies and programmes to internal and external audiences.
The successful candidate will have a high level of interpersonal and communication skills and possess the creativity, drive and energy required for this challenging position. The development of good working relationships with the media, public bodies, the seafood industry and their representatives will be an important requirement.
A third level qualification in communications, public relations or a related discipline, together with relevant experience, will be a decisive advantage. Relevant IT skills are also desirable. Salary for this full-time post, which is at executive level, will be in the range of €66,302-€77,661.
There will be a reasonable amount of travel, reflecting the regional/coastal presence of BIM and the seafood industry. Availability outside official hours of work will occasionally be required, especially for media contact and events, and to act as a spokesperson for BIM as determined by the chief executive.
As part of the Government's programme on decentralisation, BIM is listed for relocation to Clonakilty, Co. Cork.
Applicants are invited to forward a curriculum vitae, along with a supporting written application to the: Human Resource Executive, Bord Iascaigh Mhara, PO Box 12, Crofton Road, Dun Laoghaire, Co. Dublin - on or before 31 December 2007.
Account Manager, Grayling PR
Location: Dublin city centre
Grayling Public Relations is seeking an experienced account manager who wishes to be part of a dynamic, fast-paced business.
This is a role that is both challenging and rewarding and we are seeking a highly motivated team member who is highly flexible, resourceful and enthusiastic.
The right candidate will be a self-starter with excellent writing and communications skills and at least two years agency experience.
Grayling is one of Ireland's longest established, full-service PR agencies with a client list that spans a diverse range of sectors including financial, property, retail, food & drink, tourism and technology.
This is an excellent opportunity to join an internationally-owned agency and to play a key role as part of an enthusiastic and hard working team.
This contract is for a minimum of one year so if you are someone who likes to work in a high-pressure environment, whilst still demonstrating attention to detail, please send your CV in confidence to: Rachel Sherry, Managing Director, Grayling, 3-4 Merrion Place, Dublin 2. E-mail: rachel.sherry@ie.grayling.com.
PR Senior Account Executive/Account Manager, CallidusPR
Location: Sydney, Australia
Are you interested in living in Sydney and continuing your career working with Australian, New Zealand and Asia Pacific-based clients? Have you experience working with clients in the financial services sector?
CallidusPR is a specialised, boutique consultancy made up of senior public relations practitioners with professional, legal and communications backgrounds.
Exclusively focused on servicing the Australian professional services and financial services industries, along with listed companies, CallidusPR is looking to recruit a highly-motivated and results-driven individual to work with its team in Sydney.
The successful candidate will work closely with the company's director on a number of blue-chip financial service providers and will be required to assist in the development and implementation of proactive communications programmes targeting media, influencers, businesses and consumers.
Ideal candidates will have:
- Minimum of three years agency experience
- Excellent writin g skills
- Experience designing and implementing both corporate and consumer communications programmes
- Good media relations experience
- Experience in client relationship management
- Good interpersonal skills and a team player approach
- Tertiary qualification - business, politics, economics or legal degrees preferred.
CallidusPR can provide a four year working visa to the successful candidate.
Interviews with potential candidates will be conducted between 02-04 January in Dublin.
Please submit your CV to louise@calliduspr.com by Monday 17 December.
For more information on CallidusPR, please visit: http://www.calliduspr.com/.
UK & International News
These articles require free registration to view them
What you're really charging for
Don't undervalue your agency (or anyone else's)
http://adage.com/smallagency/article?article_id=122506
Best regards,
Cyrilla Costello
Marketing Manager
Public Relations Institute of Ireland. 78 Merrion Square, Dublin 2. Tel: (01) 661 8004. Fax: (01) 676 4562. Registered number: 104919.
