PRII Digest
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Public Relations Institute of Ireland
24 April 2006
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If you have a news item or details of an event you’d like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit www.prii.ie or call (01) 661 8004 for more information on training workshops, or to register.
**************************** In this issue ****************************
Institute News
Workshop: Pitching to win
Workshop: Enhancing your creativity
Workshop: Measuring and assessing PR and media relations activities
Welcome on board
Industry/PRCA News
Account wins
Promotions at Drury Communications
New role for Aoifah Jones
Gareth Murphy appointed account executive at Elevate PR
Double appointment at Bravo! Group
CSR Awards – nominations now open
Golden World Awards
ICCO Global Summit 2006 – diary date
Job Opportunities
Account Executives (2), Walsh Public Relations
Campaign Consultant, Montague Communications
Communications Officer, Trinity College Dublin
Consultant, Murray Consultants
Consumer/Healthcare Communications Practitioner, Irish Cancer Society
UK & International News
Bell Pottinger tops PR ranking
A matter for debate
Tuesday 09 May 2006
Pitching to win, presented by Una Mc Sorley
This course is ideal for those who need to pitch for new business externally, or secure additional resources internally. The workshop will outline tips and techniques to achieve a positive outcome whether you are invited before a client or your board to ‘pitch’ for their business or resources. There is a high level of group participation in this session.
Full details available at www.prii.ie. Course fees: PRII members €330, non-members €420.
Thursday 25 May 2006
Enhancing your creativity, presented by Andy Green
This popular workshop has been specially designed to bring out the best in all your campaigns. Award-winning presenter Andy Green has lectured worldwide on this subject – in places as far afield as San Francisco and Shanghai – and is also the author of Creativity in Public Relations, the world’s first book of its kind. Packed with practical advice and real-life case studies, this workshop is a surefire way to accelerate individual creative abilities but will also do wonders for your organisation’s ability to innovate and to be effective. Whether you’re blooming or besieged, this workshop will show you how to successfully manage the creative dimension of your work.
Full details available at www.prii.ie. Course fees: PRII members €330, non-members €420.
Thursday 15 June 2006
Measuring and assessing PR and media relations activities, presented by Padraig McKeon
The ability to set and achieve clear PR goals and objectives is greatly enhanced when there is robust and relevant research to track, measure and evaluate communications activity. This workshop is designed to highlight the various options and tools currently available to organisations in this regard. The key criteria for measurement will be outlined first – volume of coverage; location/position of coverage; tone adopted in coverage; and audience impact – followed by an in-depth look at the methodologies available to assess this. Throughout the day, you will have plenty of opportunities to drill down to the finer details that need to be considered, and to review practical examples of measurement and evaluation techniques in action.
Full details available at www.prii.ie. Course fees: PRII members €330, non-members €420.
Welcome on board
Welcome to the following new members. Full – Sheila Flanagan, Michael Parker, Lucy Cronin, Hilary Mackin, Sinéad Fitzsimons, Grace Fitzgerald, Jennifer Jennings, Gerard O’Sullivan, Emer Mullins and Rose Turner. Affiliate – Oran Weldrick, Brian Fenix, Deirdre O’Brien, Rachel Morrogh, Jane Butler, Laoise Barry and Sinéad Dillon. Associate – Veronika Samlova.
Industry/PRCA News
Account wins
Wilson Hartnell PR (WHPR) has won the Health Service Executive (HSE) account, while the Shelbourne in Dublin has appointed Fleishman-Hillard as public relations consultants following a similar competitive process. Fleishman-Hillard will handle the communications programme for the re-opening of the Dublin landmark on behalf of Marriott International. Pembroke Communications is handling the launch of James Villas Holidays, specialists in private pool villa holidays with a portfolio of 1,500 villas across 25 destinations. Heneghan PR is now handling Gulf Air, the airline which operates three flights a week from Dublin to Bahrain and eastbound to Thailand, lndia, Hong Kong, Singapore and Australia. Amy Buckeridge has won US brand Tammy Taylor Nate and golfing text service Pint Positions.com.
Promotions at Drury Communications
Drury Communications has announced two promotions in its executive team. Anne-Marie Curran becomes Client Director for the corporate team, where she is working with a range of clients in the professional and financial services sector and on financial public relations with a number of market leading clients. Aideen Doherty has been promoted to Client Executive in the consumer team where she has been working with brand name clients in the retail, hospitality and food and fashion areas.
New role for Aoifah Jones
Aoifah Jones has been appointed Account Director with Connolly/English Public Relations. With over six years experience in the PR field, Aoifah has worked in both in-house and consultancy
PR roles in the technology and consumer sectors. Most recently, Aoifah spent three years working with O2 Communications, where she created, implemented and managed O2's consumer PR strategy. She also worked across O2's B2B and corporate communications PR activities. In her current role, Aoifah will work with a variety of clients such as Google, AOL and Fonemenders.
Gareth Murphy appointed account executive at Elevate PR
Gareth Murphy has been appointed Account Executive at Elevate PR. In his role, Gareth will work on accounts including the Carphone Warehouse, Reebok, Naturalife, Real Estate Alliance, Sheridan’s Cheesemongers and Itsa Bagel. Gareth joins Elevate from Golden Pages, where he was a sales executive with responsibility for advertising sales and planning.
Double appointment at Bravo! Group
Bravo! Group has announced two senior appointments which will further strengthen the company’s position as Ireland’s leading communications and event solutions provider. Sam Nayagam, who joined the company in 2004, has been promoted to the position of group finance director, while John Carroll has been appointed to the role of account manager. John joins Bravo! Group from Z’est PR & Event Management, London, where he worked with some of the world’s leading record labels and FMCG organisations.
CSR Awards – nominations now open
Nominations are invited for the Chambers Ireland 3rd annual President’s Awards for Corporate Social Responsibility (CSR), held in association with the Department of Community, Rural and Gaeltacht Affairs and sponsored by CityJet. This unique competition is open to Irish small, medium and large indigenous companies as well as multinationals operating in Ireland for best practices in community, environment and workplace CSR projects. Winners will be announced at a Gala event in November 2006. Application forms and guidance notes for the awards are available by clicking the relevant button at www.chambers.ie. The closing date for completed application forms is Friday 2 June.
Golden World Awards
Entry forms for this year’s Golden World Awards for Excellence in Public Relations can be downloaded at www.ipra.org/services/gwa1.htm.
ICCO Global Summit 2006 – diary date
The ICCO Global Summit 2006 will be held in New Delhi, India, on October 5 and 6. The theme of the conference is Public Relations: Best Practices to Next Practices. Speakers confirmed to date include Harold Burson, Founder, Burson-Marsteller; Harris Diamond, CEO, Weber Shandwick; Aedhmar Hynes, CEO, Text 100; Louis Capozzi, Chairman, Publis Communications; Helen Ostrowski, CEO, Porter Novelli; Jean-Leopold Schuybroek, CEO, Interel, Brussels; and John Saunders, Regional Director, Fleishman Hillard, Europe.
Account Executives (2), Walsh Public Relations
Walsh Public Relations, acknowledged in the recent Holmes European Report as a 'best company to work for', is seeking two account executives to join its expanding team.
Interested candidates should have at least two to three years' PR experience, preferably with an agency, but in-house PR or marketing experienced people will also be considered.
As the positions involve working with client-service teams that are responsible for clients in both the corporate and consumer sectors, the applicants require a mix of skills. They should:
- Be highly-motivated
- Be creative
- Be extremely organised and efficient
- Work well to deadlines
- Have excellent verbal, written and presentation skills
- Have a working knowledge of the Irish media
- Have first class project and time management skills
- Be able to work on own initiative and as part of a wider team
- Have strong IT skills.
Applications in confidence to Jim Walsh, Walsh Public Relations Ltd., Huband House, 16 Upper Mount Street, Dublin 2, or e-mail jim@walshpr.ie by Friday 5 May latest.
Campaign Consultant, Montague Communications
Montague Communications is one of the leading Irish public relations agencies concerned primarily with raising the public profile and giving voice to organisations and campaign groups working for progressive economic, social and political change. Our clients include public sector agencies, trade unions and groups, as well as a range of non-governmental organisations.
We currently wish to recruit a campaign consultant. This post represents a unique opportunity for a talented, innovative, self-starter to be part of a dynamic, progressive communications company.
It would be an advantage for candidates to have experience in working with groups or organisations in at least one of the following areas of work: Healthcare; environment; equality; education and charity sector. This is a senior position and the successful candidate will be responsible for managing and directing campaigning work on behalf of some of our key clients.
Key requirements include:
· Understanding of how public attitudes are formed and a detailed awareness of Ireland’s changing media landscape
· A good knowledge and understanding of the Irish public policy terrain
· Significant experience of and involvement in conducting creative and innovative campaigns, whether in support of public information campaigns, fundraising efforts, recruitment and/or advocacy objectives
· Third-level qualification or its equivalent
· Empathy and an understanding of the challenges facing the not-for-profit sector – including public sector agencies, unions and NGOs.
Detailed job descriptions can be obtained by contacting Niamh Congdon onl (01) 830 3116 or by e-mailing ncongdon@montaguecomms.ie.
To apply please send a detailed CV and covering letter with the names of two referees, outlining why you would be suitable for the position, to Pat Montague, Montague Communications, Prospect House, 3 Prospect Road, Glasnevin, Dublin 9, or by e-mail to patm@montaguecomms.ie. Closing date for receipt of applications is Friday 12 May 2006.
Communications Officer, Trinity College Dublin
Trinity College Dublin is seeking to recruit a communications officer for a full-time, eight month contract commencing in May 2006, to provide maternity leave cover. Salary range: €41,260 –
€ 65,273. Admin 2/1 scale (this appointment will not be made above the bar).
The successful candidate will be expected to:
- Manage TCD’s Communications Office
- Act as a central point for College communication with the media, responding to enquiries
- Collecting appropriate information within the College, and evaluating the news value of this information for dissemination internally and externally
- Media issues management
- Assist in compiling newsletters and brochures, including writing and editing articles
- Assess and process requests from external agencies for use of TCD’s facilities for photocalls, filming and other broadcasting activities
- Event management – working with staff at all levels of the College on event management of major TCD functions and organising the events’ media element; act as a first point of contact for outside queries and be responsible for interacting with government departments and other external bodies in relation to College events
- Liaise with the Community Liaison Officer as appropriate
- Pro-active communications activities
- Other ad-hoc duties as required
Oversee the routine and reactive communications issues, including:
- Production of the weekly Listings
- Administration of the web based noticeboard and information screens
- Maintaining the Communications Office’s web pages
- Placing and proofing course advertisements through the College’s advertising agency
- Providing advice on logo usage to maintain the College’s corporate identity
- Maintaining files of media references to TCD and circulating them to relevant staff members
Key requirements:
· Experience in public relations and event management is essential, preferably a minimum of five years experience in an in-house position or in a PR agency
· Management and strategic thinking skills
· Excellent writing skills
· Excellent interpersonal, communication, organisational skills with a creative flair and attention to detail
· Good analytical ability and be capable of exercising sound judgment
· The ability to work with accuracy under pressure and to meet deadlines
· A thorough knowledge of MS Office applications; web design skills would be an advantage
· An ability to work on his/her own initiative
· An ability to operate flexibility within a busy work environment
· A motivated and conscientious approach to work
Qualifications
· A third level qualification at degree level
· A qualification in Public Relations / Communications / Marketing / Journalism is highly desirable
For more information, please see http://www.tcd.ie/Staff_Office/vacanciesint/gm_vac_nonaca_commoff_may06.php.
To apply, please submit a full CV, to include the names of three referees, to:
Recruitment Executive, Staff Office, Trinity College, Dublin 2. Tel: (01) 608 1962; fax: (01) 677 2204, or e-mail ruth.rafferty@tcd.ie. Closing date: 12 noon, Tuesday 02 May 2006.
Consultant, Murray Consultants
Murray Consultants, one of Ireland's leading corporate public relations firms, is seeking to recruit a consultant to support the ongoing expansion of the company. This is a senior position, reporting directly to account director level, and working across a mix of public and private sector blue-chip clients.
Working within a team environment, the successful candidate should have a minimum of five years experience in public relations, journalism, or related fields. Candidates will be adept at devising and implementing effective communications solutions and of operating within a fast-paced environment. Strong writing ability and interpersonal skills will be required, as well as the ability to think and act strategically.
The position will provide considerable career development opportunities and the opportunity to work with an exciting portfolio of national and international clients.
Please submit your CV in strictest confidence to Ann Dunne, Murray Consultants Limited, Dartmouth House, 1 Grand Parade, Dublin 6, or e-mail adunne@murrayconsult.ie
www.murrayconsult.ie. Closing date for receipt of applications is Friday 28 April 2006.
Consumer/Healthcare Communications Practitioner, Irish Cancer Society
The Irish Cancer Society, the national cancer care charity established in 1963, is looking for an experienced consumer/healthcare communications practitioner who can provide maternity leave cover for a period of six months from June 2006 to January 2007.
Main duties and responsibilities:
§ To work on communicating around a wide range of campaigns, services and initiatives, including Breast Cancer Awareness Month, Men's Cancer Action Week, Action Prostate Cancer, the national Cancer Information Service, the annual Terry Fox runs for cancer research, Daffodil Day and clinical study days
§ Maintaining and developing our website www.cancer.ie
§ Other ad-hoc duties as required
Key requirements:
§ Minimum of five years experience in a PR agency or in-house position
§ Preferably have a third level qualification in a relevant discipline
§ The role involves working in a very busy and proactive communications team, therefore the successful candidate must be able to demonstrate flexibility, have excellent interpersonal skills, creative flair and attention to detail.
This job description is not intended to be fully comprehensive. The post holder may be required to take on other duties appropriate to the post and will be required to contribute to the development of the post while in office.
If you would like to apply please post your CV marked 'Application for position of Communications Officer, Irish Cancer Society' to Jenny Mulry, Human Resources Department, Irish Cancer Society, 43/45 Northumberland Road, Dublin 4 or e-mail it to jmulry@irishcancer.ie. Closing date for receipt of applications is Friday 28 April 2006.
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Bell Pottinger tops PR ranking
PR agency Bell Pottinger Group has topped an annual league table of the UK's most successful consultancies, posting client billings of £41.6m.
http://media.guardian.co.uk/marketingandpr/story/0,,1757520,00.html
A matter for debate
Of course journalists need a forum to talk to people in PR. Where's the conflict of interest in that, asks John Lloyd.
http://commentisfree.guardian.co.uk/john_lloyd/2006/04/a_matter_for_debate.html
Best regards,
Cyrilla Costello
Marketing Manager
